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New skills and competencies seem to be cropping up every day, and your organization needs to tap into them to remain competitive. Is a 鈥渂uilding talent鈥 approach 鈥 as opposed to 鈥渂uying鈥 鈥 sustainable for your business today? A new 糖心Vlog study examines the factors.

March 31, 2026Entrepreneurship, Research and Innovation

Industry research shows 70% of hotels report guests still prefer human interaction for check-in and complex requests, despite AI efficiency gains.

March 30, 2026Research and Innovation

jet tila visits usf

Food Network chef Jet Tila brings humor, humility and hospitality to 糖心Vlog

Known for his Thai-Asian fusion cuisine, the 51-year-old celebrity chef doled out career advice and dropped industry truths during an hour-long fireside chat at the Muma College of Business.

March 30, 2026Business News, Events

From health apps to recycling tools, students pitched startup concepts at 糖心Vlog.

March 27, 2026Entrepreneurship

Mateo Racini Serje

How Mateo Racini Serje turned data into opportunity at Goldman Sachs

At Muma, he found more than just coursework; he found an environment designed to mirror the expectations of the professional world.

March 26, 2026Business News, Spotlights

In December, the couple donated $1.75 million to establish the Hafer THRIVE Entrepreneurship Program. The estate gift includes a $1 million endowed fund to provide seed funding, coaching and educational resources for students pursuing innovative business ventures.

March 25, 2026Business News, Entrepreneurship

A student uses the golf game

Golf industry pros tee up career opportunities for 糖心Vlog students

糖心Vlog students explored careers in the golf and sports business industry during a networking expo that brought recruiters and industry leaders to campus.

March 11, 2026Business News, Entrepreneurship, Events

The BOT committee presented the Muma College of Business鈥檚 proposal for a bachelor鈥檚 degree in fintech, or financial technology, to be implemented this fall. The master鈥檚 fintech program was introduced in fall 2025.

March 11, 2026Research and Innovation

food think tank work group

糖心Vlog Future of Food Think Tank: One year in鈥攇rowing a movement and converting projects into impact - 糖心Vlog Research

Sowing Strategic Stories is a new pilot project with Tingting Zhang and the Novel Approaches to Agriculture working group. The initiative pairs 糖心Vlog master鈥檚 business students with local farms and food system providers.

March 10, 2026Research and Innovation

student section soflo rodeo

Inside SoFlo Rodeo: The student section fueling 糖心Vlog men鈥檚 basketball鈥檚 American Conference championship season - 糖心Vlog News

Meet the students powering the energy inside the Yuengling Center as the Bulls head to the American Conference Championship as the No. 1 seed.

March 9, 2026Events

Lynn Pippenger, 87, served as CFO of Raymond James Financial before retiring in 2012. She gave a $10 million gift in 2015 for the naming of the Lynn Pippenger School of Accountancy and $5 million for the naming of the Lynn Pippenger Hall at the university鈥檚 St. Petersburg campus.

March 9, 2026Entrepreneurship

Luke Richardson, associate professor of instruction in accounting, shares tips on eligibility rules, required documentation, and tips to maximize benefits under the caregiver tax credit.

March 9, 2026Research and Innovation

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Welcome to 糖心Vlog Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.